Get found on Google
- Claim your free Google Business Profile if you serve customers in person or in a local area, and keep your hours, photos and services up to date.
- Make sure your website says clearly what you do and where, in the words customers would search.
- Write a page or post answering the questions customers ask you most.
Ask for reviews
Reviews help people choose you and help you show up in local searches. Ask happy customers straight after a good experience, and make it easy with a direct link. Reply to every review, good or bad, politely.
Post on social media, consistently
Pick one or two platforms your customers actually use and post regularly. Behind-the-scenes photos, customer questions answered, before-and-after work and team introductions tend to do better than ads dressed up as posts.
Email the customers you already have
Your existing customers are the easiest people to sell to again. A short monthly email with something useful, plus one offer or update, keeps you front of mind. Only email people who have agreed to hear from you.
Referrals and partnerships
- Ask happy customers who else they know who could use you.
- Team up with businesses that serve the same customers but do not compete: a florist and a cafe, a bookkeeper and an IT support business.
- Offer something useful for free: a checklist, a short workshop or a quick health check.
Save time writing it all
Writing posts, ads and emails is often what stops small businesses marketing consistently. Brand Boost, free for MasterMinds members, writes social posts, ads, emails, a simple marketing plan and ideas for Google for your business in about a minute. You can also ask other members which version they would click.